CEO Net Future Institute
Chuck Martin is a New York Times business best-selling author, CEO of Net Future Institute and the Editor of the MediaPost IoT Daily, where he writes the daily Connected Thinking column. Martin has been a leading pioneer in the digital interactive marketplace for more than a decade. He is currently working on a new book titled “The Internet of Everything” (IoE).Martin’s latest book, MOBILE INFLUENCE: The New Power of the Consumer, illustrates the impact mobile and the future of the market.
On Mobile Influence, some of the most innovative leaders in the mobile field share their experiences and success stories as the best way to employ mobile influence is demonstrated. His previous book, The Third Screen Marketing to Your Customers in a World Gone Mobile, defined the implications, strategies, and tactics to thrive in business during the mobile revolution. The book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner.
The Mobile Future Institute, part of Net Future Institute LLC, is a U.S.-based think tank that focuses on business strategies and marketing tactics for a world gone mobile delving into how, when, and where marketers should best interact with mobile customers. The Institute and Martin are on the forefront of mobile research exploring how today’s consumer is on the move, on location and how marketers can most effectively reach them in this new digital landscape.
As the former Director of the Center of Media Research at MediaPost Communications Inc., Martin conducted and marketed original research for media, marketing and advertising professionals. He also has been an adjunct professor at the Whittemore School of Business and Economics at the University of New Hampshire, where he taught Marketing Research.
Martin is a former Vice President of IBM, where he ran a $1 billion global division responsible for business strategy solutions in the media industry, including publishers and advertising agencies.
He is a business best-selling book author of numerous business books, including Net Future, The Smartphone Handbook, The Digital Estate, and Max-e-Marketing in the Net Future (co-author) and has appeared on CNN, CNBC, Fox, and ABC-TV’s News Now. He was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web simultaneously and the associate publisher at Information Week, a magazine targeted to CIOs and information technology professionals.