AR/VR Creative Director ETT
Giovanni Landi is a AR/VR Creative Director for the Italian company ETT. He has been working in the field of Augmented Reality for the last 8 years, following the evolution of this technology. He carried out projects ranging from art, fashion and marketing to education, publishing and cultural heritage, all with the same objective of creating value and engagement through AR.
The last big AR project he designed and developed was for the Ara Pacis Museum in Rome (developed by ETT for Zetema), and it was featured in BBC and other Italian news channel. The project was ambitious, with over 200 GearVR HMDs and S7 smartphones used in Pass-Through Mode for a “first of its kind” Immersive AR experience.
Both the Apps were downloaded and used by over 50.000 users.
In 2015 he designed the AR Section of the Mobile App developed for the three new rooms opened in the Gallerie dell’Accademia museum in Venice, thanks to a Samsung investment.
He published several research papers about AR used to valorize Culturale Heritage and to create user engagement in museum experiences, as well as about design principles and UX analytics for innovative VR applications.
During the last 3 years he was invited to present his works in many AR conferences and events around the world. He was invited by universities in Italy and Switzerland (Bocconi, UniGe, U.S.I. etc.) to give lectures about AR and VR topics. He mentored a specific AR workshop during the last edition of the UNESCO Doctoral School on ICT for Tourism in Heritage Sites.
In 2013 Giovanni Landi was awarded with the Auggie Award for the “Best Augmented Reality Marketing Campaign” during the Augmented World Expo in Santa Clara (CA).