CMO, Samsung Electronics America
Marc Mathieu is Senior Vice President of Global Marketing at Unilever. He is responsible for the development of Unilever’s global marketing strategy ‘Crafting Brands for Life’ to build brands with purpose that improve the lives of the people they serve. The strategy supports the company’s sustainable growth ambition of doubling the size of its business whilst reducing environmental impact and increasing positive social impact. Marc has also overseen the implementation of pivotal programmes such as Project Sunlight, the first Unilever brand consumer initiative to motivate millions of people to adopt more sustainable lifestyles, and The Unilever Foundry, a platform that provides a single entry-point for innovative start-ups seeking to partner with Unilever.
Prior to joining Unilever, Marc was Senior Vice President Global Brand Marketing at Coca-Cola, where he was credited with brand Coke’s turnaround with the ‘Open Happiness’ strategy and the ‘Coke Side of Life’ global campaign. He also launched Coke Zero into 50 markets and developed the Company sustainability platform “Live Positively”. He joined Coca-Cola in 1996 — gaining significant developing and emerging market experience in South East Asia before being appointed Division President for France & Benelux in 2000.
Marc left Coca-Cola in 2008 and founded the strategic brand consultancy, BeDo, which worked to build brands with purpose and fuse marketing and sustainability agendas. He sits on the Advisory Panel of the Guardian Digital and Media network and writes for Marketing Week magazine. He is a regular conference and keynote speaker on themes such as the Future of Marketing. Marc has a passion for theatre and sits on the Board of Directors for the Almeida Theatre and Punchdrunk.
Citizen of the world, Marc was born and raised in France and has variously lived across Asia, Europe and America. He now divides his time between London and Los Angeles