Senior Director of Digital Marketing Operations at Attunity
Milan Kovacev is CMO and co-founder of Hoverlay, bringing 20 years of digital marketing expertise for B2C and B2B in the music, entertainment, online education, and software industry. Milan was one of the creators of Berklee Online who also became a YouTube marketing ambassador in the process. Milan holds Bachelors Degree in Economics majoring Marketing and Foreign Trade from University of Belgrade (Serbia) and Associate Degree in Music Business/Management from Berklee College of Music in Boston MA.
While the potential for augmenting things and places around us with relevant content seems limitless, creating such experiences today is complex, skills intensive, and expensive. Consequently, the use of AR has not spread beyond entertainment, gaming and high-end manufacturing use cases. Yet, we believe that AR has the potential to become a primary way we find, share and interact with curated digital content in our everyday lives.
Hoverlay is a service that enables anyone, with no technical knowledge, to tag things and places with a layer of virtual, interactive content, and share it with others. There is no coding, computer vision, or 3D knowledge required as anyone can add digital content to objects, places, or video using commodity phones as the primary device.