CEO, Novarama
Dani Sanchez-Crespo is a video game designer specialized in AR and VR. He has worked on AR since 2008. Working exclusively for Sony Computer Entertainment, he created the Invizimals franchise in Europe, building a saga of 6 AR games on PSP and PSVITA, generating over 200M USD in revenue, and building AR experiences for merchandise such as collectible cards, books and toys. He has delivered experiences for theme parks from Madrid to Dubai, spoken on AR at the Game Developers Conference, and is currently working on unannounced projects on AR for mobile.